Price Reduction Strategy
Understanding price adjustment tools and how to work with your broker on pricing decisions.
Pricing is one of the most impactful factors in selling your home. Our AI pricing tool analyzes recent comparable sales in your area and provides a comparable sales data range you can use as a reference.
You can request a fresh analysis at any time from your dashboard. Review the data alongside your licensed broker, who can help you determine whether a price adjustment makes sense given current market conditions.
If a price adjustment is appropriate, submit a price change request through your dashboard for your broker to review and submit to the MLS. After a price reduction, your listing is often re-ranked in search results as a "price reduced" listing, giving it fresh visibility.
For personalized pricing guidance, your assigned licensed broker is the best resource — they can provide market-specific context that automated tools cannot.
Brokerage services provided by your assigned licensed broker, a licensed brokerage. OnMLS is a technology platform that facilitates MLS listings through our licensed brokerage partner. Buyer-agent commission is separate, optional, and negotiable.
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